Groovin the Moo - Mini Mooland

Event:

Groovin the Moo – Mini Mooland

Location:

Oaks Oval, Lismore, NSW

Year:

Annual Event in May

Audience:

Festival Going Families and Children

Services Provided:

Festival kids entertainment ,Arts and crafts activities, Giant games, Active kids activities, Face painting ,Bubble play, Balloon twisting, Family festival activation, Roaming entertainment, Children’s activity zone.

Client / Partner:

About the Event

Kidzklub designed and facilitated Mini Mooland as an interactive entertainment space for families focused on creativity, movement and imaginative play.

The activation featured multiple activity zones that allowed children to move naturally between creative activities, active games and performance-based entertainment throughout the day.

Mini Mooland included:

Two hands-on arts and crafts areas: Crazy Painting Station and Imagination Station
Giant games
Active play experiences
Bubble play activities
Face painting
Balloon twisting
Clown School with kooky dress ups and fun clowny toys (a drama play activation)
Interactive family games
Experienced children’s entertainers and facilitators
Resident entertainer Shorty Brown the Clown

The space itself was intentionally designed to feel vibrant, playful and visually connected to the festival atmosphere. Colourful flags and handmade rag bunting were installed throughout the activation area to create a welcoming and immersive family festival environment.

Kidzklub’s team facilitated flexible, drop-in style engagement rather than formal childcare, encouraging children and parents to interact together through shared play experiences, creative workshops and festival activities. For events that require a fully programmed and supervised offering, Kidzklub also delivers the Classic Kidz Klub format.

The activation successfully balanced energetic play with quieter creative experiences, helping create a space where children of different ages could comfortably participate throughout the festival day.

What We Delivered

Mini Mooland added a highly visible family-friendly element to the Groovin the Moo festival experience and demonstrated the value of dedicated children’s entertainment spaces within major live events.

The activation successfully:

Supported family attendance at the festival
Increased engagement opportunities for children
Created a welcoming family festival environment
Encouraged longer family dwell time onsite
Enhanced the overall festival atmosphere
Delivered interactive arts and crafts and active play experiences
Provided accessible entertainment options for children of different ages

The project highlighted how thoughtfully designed festival kids entertainment can improve inclusivity, accessibility and audience experience while strengthening the overall atmosphere of large-scale public events.

Outcomes

Across the festival, the activation:

Drew families into a dedicated, immersive zone within the wider festival site
Engaged children of different ages through a varied mix of creative and active play
Created a steady flow of drop-in participation throughout the day
Gave parents a space to relax and play alongside their children rather than supervise from the sidelines
Generated standout moments of performance and interaction through resident entertainer Shorty Brown the Clown
Contributed colour, character and atmosphere to the festival site through bunting, flags and styling
Showcased two distinct creative activations (Crazy Painting and Imagination Station) alongside more structured entertainment elements

Mini Mooland highlighted how a thoughtfully programmed kids zone can shift a music festival from adult-focused event to genuine family experience, expanding who feels welcome and how long they stay.

Event Gallery

Create a Family-Friendly Festival Experience

Partner with Kidzklub Australia to design and deliver creative children’s spaces that inspire play, imagination and connection. From music festivals to community activations, we bring vibrant, engaging experiences to life.